your-listening
Using Social Media in a Brand Marketing Campaign
Try and make them Twitter exclusive and when people land on the page have some clues that let them know you meant for them specifically to get there….Don’t have them landing on your home page or on any page other than the exact one they need to be on….Lets say that you have all of your listening rss feeds setup and you have unique landing pages and links setup for people you send to your site from Twitter….Using your site analytics you can see how many people went from the Twitter landing page to your shopping cart and bought something….
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Using Social Media in a Brand Marketing Campaign